What a year!

It’s exciting to reflect back on 2018 and the amazing growth we’ve been able to achieve as a company in just 12 months. Our mantra is to empower aquatic prowess across the globe and this past year we’ve been able to help swimmers around the world reach their goals and lead healthier lives through swimming. Below is our 2018 highlight reel:

Below is a short recap from each major component of the business including: Team, Product, Partners, and Media. In this 2018 recap, we’ve also included a short highlight from each moth of the year!

TEAM

  • We were thrilled to welcome Paige Walters to the team as our Marketing Director.
  • 20 Ambassadors from 5 countries joined our marketing efforts to build our brand globally.
  • Mike lost 100lbs by swimming 4x/week with MySwimPro!!

PRODUCT

  • In December, we introduced the MySwimPro ELITE membership and three Premium Packs. This subscription was an upgrade for existing premium subscribers and offers a completely new and revamped experience for our global community. Learn more.
  • Earlier in the year we improved the app’s on-boarding flow and redesigned the Apple Watch app for Watch OS 5 to enhance the experience on the new Apple Watch Series 4.
  • In June, we launched a new app for the Apple Watch called: Triathlon Tracker. This app lets you record multi-sport races or workouts from start to finish without ever needing to touch the screen on the Apple Watch! Learn more.
  • In April, we launched a new app for Garmin Connect IQ smartwatches at the Garmin Developer Summit. The MySwimPro Garmin Connect IQ App works with many of the top Garmin smartwatches including the Vívoactive 3, Forerunner 935 and Fēnix 5. Learn more.
  • In December, we worked with Fitbit to launch a custom app for the Ionic and Versa smartwatches. The MySwimPro app will allow you to sync workouts and training plans right from your smartphone to your watch. Learn more.

PARTNERS

  • STRAVA: Integration to dynamically generate unique workout graphics to the Strava feed. Learn more.
  • Global Swim Series: MySwimPro is the official training app for largest open water event series in the world. Learn more.
  • Masters Swimming Canada: MySwimPro is the swim training app for national governing body of adult swimming in Canada. Learn more.

WORLD SWIM DAY

  • On Saturday, October 27, 2018 we invited all swimmers to participate in MySwimPro’s World Swim Day Challenge, a virtual global swim workout designed to celebrate our community’s love for swimming.
  • Swimmers from over 100 countries participated in this first annual virtual swim challenge.
  • Follow worldswimday.org and #worldswimday on Facebook, Instagram, and Twitter.

BRAND

  • MySwimPro was featured by Apple, and the App of the Day in the United States on July 7, 2018!
  • We introduced 8 new training plans and over 100 instructional videos in 2018.
  • MySwimPro launched the #AskASwimPro show as a video podcast speaking with guests from 12 countries.
  • We launched a weekly educational video series titled: Whiteboard Wednesday!

We’re super grateful for 2018 and excited for what we can achieve together in 2019! If you’re interested in learning how you can get involved please email me at fares@myswimpro.com.

January 2018

In January, we attended the Consumer Electronics Show in Las Vegas, Nevada and were excited to see MySwimPro on display at our partner CASIO’s booth. Later in the month we brought on our Marketing Director, Paige Walters to help grow our digital marketing and brand.

Read the full January summary here.

February 2018

In February, I spoke at the CASIO press event in Tokyo with the other Global App Partners. We officially launched the #AskASwimPro show and made some big updates to the app on iPhone and Android.

Read the full February summary here.

March 2018

In March, we ramped up our partnership program to include the Global Swim Series, Masters Swimming Canada and Michigan Masters Swimming. We introduced a new educational video series called Whiteboard Wednesday and started documenting content at events.

Read the full March summary here.

April 2018

In April, I was invited by USA Swimming to speak at #SwimBiz, the national governing body’s annual marketing conference. We had a booth at the Michigan Health Expo, and also launched our Garmin Connect IQ application at the Garmin Developer Summit.

Read the full April summary here.

May 2018

In May, our entire team competed at the U.S. Masters Swimming National Championships in Indianapolis. We also held our first ever social meetup in Indy and joined swimmers from around the country in celebrating our passion for swimming.

Read the full May summary here.

June 2018

In June, we launched a new app called Triathlon Tracker for Apple Watch. We also held at meetup in New York City and attended the Mobile Growth Summit and the Apple World Wide Developer Conference. The App also got a major update that allows for granular display of advanced analtyics like heart rate, stroke count, lap splits, and SWOLF.

Read the full June summary here.

July 2018

In July, MySwimPro was named by Apple as the App of the Day on July 7, 2018. We were also featured as the App of the Day in a number of different countries over the following several weeks. At the end of the month we competed at the Pan American Masters Championships and held a meetup in Orlando, Florida.

Read the full July summary here.

August 2018

In August, we announced our partnership with Strava and helped launch a new smartwatch with CASIO speaking at their press event at IFA in Berlin, Germany.

Read the full August summary here.

September 2018

In September, we launched more training plans and made updates to MySwimPro Apple Watch app for the new watch OS 5 update and bigger screen on the Apple Watch Series 4.

Read the full September summary here.

October 2018

In October, we officially launched World Swim Day. It was incredible to host such a global event that saw participation from swimmers in over 100 countries. We’re looking forward to more virtual challenges and World Swim Day in the new year!

Read the full October summary here.

November 2018

In November, we rolled out the new MySwimPro Elite membership and Premium Packs. This was a complete revamp to the application on iPhone and Android and significantly improves the user experience, adds new training plans and instructional video content.

Read the full November summary here.

December 2018

In December, it was cool to see MySwimPro featured in The Times (London, UK) 🇬🇧and a number of different publications across the web for our partnership with Fitbit.

We’re super grateful for 2018 and excited for what we can achieve together in 2019! If you’re interested in learning how you can get involved please email me at fares@myswimpro.com.

One thought on “2018 Year In Review

Leave a Reply

Your email address will not be published. Required fields are marked *